The email was snappy: "Judging by your Whole Foods CEO's public comments about how unnecessary universal health coverage is, my wife and I, who up to now have been loyal customers of your store, have decided that it is equally unnecessary for us to support your business." My father and stepmother were joining the growing boycott of Whole Foods, in retaliation for a Wall Street Journal op-ed by its CEO John Mackey.
In an August 11th piece entitled "The Whole Foods Alternative to ObamaCare," Mackey criticized the Obama administration's already-watered-down national health care plan, and proceeded to attack idea of universal healthcare in general. His words were truly obscene, especially in a time when millions in the U.S. can’t afford to see a doctor, and economic crisis is pushing thousands more out of reach of healthcare. His op-ed is chock full of inane tripe about needing "less government control and more individual empowerment" in U.S. healthcare, but I don't want to get into it here. The cliff notes could read:
- We should buy and sell peoples' health care like a commodity, and prioritize making a profit from it;
- The kinds of health care our system provides should be determined by "consumer choice"--meaning, our health care should primarily serve the needs of those who have lots of money;
- Any time someone doesn't get adequate healthcare, we should pretend it’s a product of their personal failings and bad lifestyle decisions, instead of enforced poverty, systemic racism, or anything implicating the jerks who own and run society.
Mackey’s whole argument is underscored by this glowing quote:
Health care is a service that we all need, but just like food and shelter it is best provided through voluntary and mutually beneficial market exchanges. A careful reading of both the Declaration of Independence and the Constitution will not reveal any intrinsic right to health care, food or shelter. That's because there isn't any. This "right" has never existed in America.
For someone who claims to want to reform healthcare, it sure sounds like Mackey wants to abolish it for everyone but the rich. Many who identified with Whole Food’s image as a progressive, sustainable alternative to industrial agriculture and corporate greed felt betrayed by his words. Here was a characteristically conservative (and capitalist) take on health care, coming from a corporation frequented and respected by many liberals. My dad wrote "Your company evidently is not as progressive and democratic as you make yourself out to be. Shame on you!"
While breaking up may be hard to do, disillusionment over Mackey’s op-ed can prove very instructive for people seeking social and environmental justice. In particular, Mackey’s exposure as a market fundamentalist tells us something about the shortcomings of what radicals call "green capitalism."
Painting it Green to Make a Buck
Green capitalism generally refers to new forms of capitalist accumulation, which global elites are developing right now in order to avoid the ecological catastrophe brought on by centuries of unchecked growth. Selling carbon offsets to polluting corporations, inventing and marketing new “sustainable” products and services, and genetically engineering high-yield plants are all green capitalist projects. The idea is: if people want a sustainable world, corporations will be driven by the profit motive to make their production more environmentally friendly, greening themselves and making money in the process. Corporate greed can be harnessed for human need.
In reality, green capitalist projects always fall short of the utopian dreams off of which they feed. Take Whole Foods: people want access to organic, healthy, local food, and Whole Foods provides it. But instead of transforming our food system so that organic food is freely available to everyone, Whole Foods tries to profit by keeping it scarce, commodifying organic tomatoes and free-range eggs as luxury goods that only yuppies can afford. Green capitalism tends to create niche markets, in which organic products are only accessible to the few, rather than decentralized food sovereignty. Healthy food will never be made available to everyone under this system, because it’s impossible for people like John Mackey to get rich selling stuff that's freely available.
Whether it's Whole Foods marketing organic produce, oil cartels gobbling up the planet's arable land to fuel its car culture with ethanol, or any other green get-rich-quick scheme, the problem is the same. When corporate greed is harnessed for human need, greed will always take precedence. Green capitalist institutions like Whole Foods are ultimately driven by the search for profit, and in its pursuit they tend to exploit workers and communities just as much as their industrial predecessors did (by trying to deny them healthcare, for instance.) At the same time, they tend to overproduce "sustainable" goods to the point where they aren't sustainable at all. Radicals call this process of masking exploitation behind an environmentalist image "greenwashing." I call it stupid.
Green capitalism offers no real solutions to our social and ecological crisis, because it ultimately leaves all the inequalities of contemporary society intact, and makes only cosmetic changes to their surface. In a green capitalist future, the poor and oppressed will still be excluded from healthy, organic foods that are their birthright. Ecological devastation will continue, even though “sustainable” goods, services and gated communities may shield the wealthy from its worst effects. And the global proletariat will still be exploited to produce goods for corporate profit.
Mackey’s op-ed in the Wall Street Journal is one of those rare moments in which we are able to see the system for what it is: a corporate sham capitalizing on our dream of a sustainable, egalitarian world. To avoid the crises that this system will continue to inflict on the people and the planet for years to come, it will be necessary to hit back. But we’re going to need more than boycotts.
What’s Better Than a Boycott?
The boycott against Whole Foods that has sprung up on the internet is a good first step, but it also has drawbacks. On its own, a boycott leaves the corporate structure intact. When I boycott Whole Foods, only to buy greenwashed goods somewhere else, I'm still looking for solutions from the corporate system: either Whole Foods will change its ways or other corporations will fill the gap.
But looking for solutions from capitalist entities is a losing game, because capitalists will always have an incentive to betray reforms in the future, or develop new kinds of social and environmental exploitation to raise profits. Worse yet, the costs of boycotts are inevitably passed down from CEOs to precarious workers at the bottom of the corporate chain in the form of wage cuts and layoffs, just as dictatorships pass the costs of trade sanctions on to their subjects. A better solution is to get rid of dictators altogether.
In addition to boycotts, which force corporate entities to reform themselves according to their own interests, it would be good to abolish corporate entities and build something far more egalitarian in their place. Strategies like this often involve more outright conflict with the ruling class and the state than consumer activism, because these formations manage the system of laws, bureaucracy and police that enshrine stuff like corporate property over the needs of communities. But they can also create pockets of truly sustainable resistance to green capitalist exploitation, and ultimately, they aim at a far more sustainable, long-term solution to our problems. Struggles like these are being waged as we speak by social movements across the globe.
In Argentina, workers often seize factories abandoned by their bosses (much like the window-workers did in Chicago) and run them themselves as worker collectives. These “recuperated” factories tend to produce according to the needs and desires of the people who work there and the communities they serve, rather than capitalists who seek to profit from them. In U.S. cities, movement groups sometimes seize urban farms and gardens from absentee slumlords or do-nothing banks, and produce healthy, organic food to distribute among local communities. These projects are far more democratic and sustainable than corporations, and they undermine the very notions of profit and private property that undergird capitalism.
It’s entirely possible to wage a struggle like this against Whole Foods, or any other corporation that tries to paint itself as “sustainable” while exploiting people and the environment for profit. Just as the U.S. should provide universal healthcare to everyone living in it, Whole Foods should provide universal healthcare to all its employees. In fact, it should give them the stores in which they work too! We want it all! Food, clothing, shelter and healthcare can be turned into a commons, freely accessible to everyone, and cultivated in opposition to exploitation and ecocide. Let’s make it happen.
Duanna Johnson was
Boy, it's been a while since I've had a chance to write on this blog, mostly because of the
The Roots - Can't Stop This
Amid the flurry of forums, panel discussions, listserv back-and-forths and spirited bar talk animating lefty circles right now, socialist groups are putting forth proposals for new directions in the capital-L Left. Two notable proposals appeared recently in pamphlets distributed online and in bookstores. The first, Which Way Is Left, was produced by the Freedom Road Socialist Organization, a nationwide post-Maoist group formed in 1985. The second, Manifesto For A Left Turn, was put together by a collection of professors from the east coast including Stanley Aronowitz and Rick Wolff. Both pamphlets call for cohesion and organization-building in the U.S. left, and both fill me with mixed emotions. 
